TV production business in Ghana: Project NIIT

Although our TV production business in Ghana did not kick off, we did some projects.  Thanks to the fact that I had finally found job and that the job also provided me accommodation (a private room in Staff House)  – my ex-boyfriend Martin could extend his stay in Ghana for few months. Originally he was supposed to leave Ghana by the time our paid rent period finished at our Antonio Plaza home but thanks to my room (and permit from my boss to also accommodate him there) Martin was able to extend his stay in Ghana just enough to finish one last TV Production project in Ghana – The project NIIT.

NIIT is an IT school in Ghana and the advert was supposed to say ” Come learn IT. If you do then you will get lot of money, big cars and good women later”

I tried to propose them bit more complicated scripts that would say the above in bit more sophisticated way – like around the corner or so but the customer refused.

No around the corner crap. Ghanaian mind is simple –  the advert must indicate that IT education will give Money and Women – as simply and clear as possible. Oh and it must also say we have lot of branches.

If you want to make business in Ghana – then you should not make things too complicated. Keep it Simple!

The advert (shot about 8 years ago)

 

The Making Of:

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